SELECT Directing experience
The act of shaping an idea, bringing it to life, and putting it out into the world is exhilarating, exhausting, and terrifying. There is nothing I’d rather do.
how to reach your summit - centrum
Credit: Director | Producer
Production Company: The Foundry at Meredith
This video and the following 6 videos were created as part of the STRIVE team at Meredith in partnership with Pfizer. I on-boarded during the COVID pandemic to direct and produce the campaign’s final 7 videos. I was given a lot of creative and financial control, as long as I balanced the budget. It was a fun challenge to bring a different style to each video, to tell each story clearly and simply, and to meet each brand’s requirements. With the limitations of COVID-19, I gained a lot of experience shooting in person with a micro-crew and strict safety protocols, directing talent and crew remotely, and overcoming the challenges of directing self-shooting talent.
Life on a Bike - PrepH
Credit: Co-Director | Producer
3 Tips for a safe & healthy road trip - Centrum
Credit: Director | Producer
How This working mother gets it done - children’s robitussin
Credit: Director | Producer
How well do you know your kid? - children’s robitussin
Credit: Co-Director | Producer
How to Compost - Robitussin Naturals
Credit: Writer | Director | Producer
How Not to Feel the Burn - nexium
Credit: Director | Producer
NYC x design - cnn style
Credit: Director | Senior Producer
This short documentary for CNN style follows design expert Max Fraser around NYC to highlight some of the best exhibitions on display during NYCxDesign.
Production Company: FACULTY
Nixplay testimonials
Credit: Director | Senior Producer
Narratively Creative partnered with Nixplay to create B2B and C2C product testimonials for their website. I worked with Narratively to elevate the traditional corporate testimonial by adding elements of a more distinctly intimate and humanist documentary style.
Production Company: Narratively Creative
Check out more C2C testimonials here - nixplay.com
B2B testimonials available upon request.
Half moon cay 20th anniversary - holland america line
Credit: 1st Unit Assistant Director | 2nd Unit Director | Senior Producer
To celebrate the 20th anniversary of Holland America Line’s private island, Half Moon Cay, they wanted to do something special. I worked closely with the marketing team at Holland America Line to strategize and film 12 activities, bars, and dining options over 5 days with 4 actors and 4 teams of photography (principal, drone, 360 and still). The result was enough gorgeous, evergreen content to promote the island for years to come.
Production Company: FACULTY
To see some of the footage in action visit hollandamerica.com
holland america line - video refresh 2.0
Credit: Director | Senior Producer
As part of a second wave of updating their video content onboard and online, Holland America Line contracted FACULTY to create 15 more videos promoting their branded partnerships with O Magazine, America’s Test Kitchen, mixologist Dale Degroff, BBC Planet Earth, Billboard, Lincoln Center Stage, and more. I worked with a team of directors to divide and conquer this project, directing this Gelato spot in addition to spots for ATK, Drink Demos with Dale Degroff, the O Magazine partnership announcement, and more.
Production Company: FACULTY
Additional spots are available upon request.
Essense
Credit: Director | Producer | Editor
My first assignment as a full-time Senior Producer at FACULTY was to pitch, write, direct, produce, and edit this sixty second spot for the home page of Essene Partner’s new website.
Production Company: FACULTY
Here is a glimpse of some old work that I’m still very proud of. The hustle and human connection involved in these projects is what I love about this industry.
go folk yourself
Director of Video Production
jinx! you owe me a pepsi
Credit: Director | Producer
Spec commercial for the Pepsi Super Bowl Challenge 2012.
For two and a half years I worked with an incredible group of people as the Director of Video Production at Go Folk Yourself LLC. This was a small company dedicated to the promotion of emerging folk artists in and around New York City. While I was there I directed, produced, shot, and edited dozens of music and promotional videos for artists, bands, and GFY itself. Below is a list of additional responsibilities and achievements.
Managed team of 12 volunteer editors and shooters
Created and maintained schedule for video production and deliverables
Directed and produced GFY Summer Festival 2011 – coordinated 10 bands to play at all day, free concert in Cooper Park, Brooklyn, oversaw crew of 12 people
Helped fund a successful Kickstarter campaign for the GFY Summer Festival 2011
Managed YouTube monetization and social media outreach
Feel free to check out all of GFY’s content here - youtube.com/folkyourself